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Press Room

Press Releases

4/2/12 GroupM Introduces New Innovation Center, GroupM Next
1/31/12 National Brands Failing to Capitalize On Growth Of Local Digital Advertising in 2012, Research from GMS Local Reveals
11/2/11 GMS Local Partners with Venuelabs to Help Elevate the Ability for Brands to “Listen” Online More Strategically and Accurately
10/17/11 Eighty-Six Percent of In-Store, Retail Buyers Search on Generic Versus Branded Keywords, Research from GroupM Search Reveals
2/24/11 Research From GroupM Search and comScore Sheds Light on The Role Search and Social Media Play in The Consumer’s Path to Purchase

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Our Perspective

4/13/11 Google Changes Algorithm to Clean Up Clutter
4/1/11 How Google +1 Could Impact Your SEO
3/31/11 Google +1: The Strategy Behind The Latest Search Innovation
2/7/11 Search Engine Wars – Google Claims Bing Is Copying
10/5/10 Bing and Facebook Personalize Search
8/30/10 Bing Powers Yahoo Organic Results…Does It Matter?
7/27/10 The Search Alliance: A Study In Listening To Advertisers First
6/4/10 Microsoft’s End To Bing Cashback Takes Differentiation With It
5/5/10 Be Not Afraid Of Greatness: The Search Aspirations Of Yahoo And Bing
1/14/10 Google’s Threat To Leave China: Bold Move Despite Small Market Share

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In The News

Chris Copeland Gets in the Lab: CEO of GroupM’s new digital unit looks at everything tech
Adweek, 4/24/12

How Dumb Money Will Lead to Twitter Anarchy: GroupM Next report looks at dynamics of online ad auctions
Adweek, 4/19/12

GroupM and Nielsen Aim To Bridge Rating Divide of TV and Web
AdAge, 3/19/12

What Does It Say About Brands When @ChrisBrown Is Bigger On Twitter Than Nike?
AdAge, 3/12/12

Facebook Warns Brands That Scale In Social Won’t Come For Free
AdAge, 3/5/12

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