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Distinguished Partnerships

We’re thrilled to announce a partnership with Google for an initiative called ‘Spark,’ a custom, co-programmed education and innovation event series exclusively for clients of GroupM media agencies. Learn about this partnership that is the first of its kind for both organizations, and its value for our agencies and their clients.
Groundbreaking Research

New Digital audio consumption and services are booming. Access our new report on the Internet Radio Marketplace to get insights from 1,000 radio listeners about listening behavior and preferences.
The Digital Consumer Journey

New We examined the digital pathways of more than 168,000 CE purchases, uncovering 6 distinct segments of consumers. Access our white paper and infographic, “The Digital Consumer Journey,” which detail these segments and the influence of Amazon in the purchase pathway.
Media Visionaries & Influencers

As platforms and media consumption change, so do opportunities for brands and the allocation and optimization needed to drive performance for tomorrow. Meet our visionaries shaping opportunities for GroupM Agencies and Clients and advancing innovation in the marketplace.

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It’s really important for us to understand what can and cannot be controlled by a brand when they go into an auction setting.

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-Chris Copeland, Adweek

PRESS & PERSPECTIVE
	From Intent To In-Store: Search’s Role In The New Retail Shopper Profile
	Access company news and POVs on timely industry topics
SPEAKING ENGAGEMENTS
	GroupM Next will premiere robust research revealing the new digital Consumer Journey to purchase at Kantar Retail’s Digital/Shopper event in Chicago 3/6/13.

Now, you can access video of the stellar line up of content, thought leaders and visionaries from GroupM’s 2012 North American client event What’s Next. Video from What’s Next is available on-demand on the Livestream tab on our Facebook page. If you’re not already a Fan, be sure to “like” our page to view and get additional updates.

News Feed

via GroupM Next Blog

Frictionless Business, There’s the Rub
	This article was written by Chris Copeland, Chief Executive Officer of GroupM Next, and originally published on ClickZ June 7, 2013. Foll... Read More...

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